As the media and entertainment industry undergoes an upsurge – rising far above the passive streaming of content on a screen – people now expect content to be rich, immersive, and personalized. At the same time, the content is expected to be available anytime, anywhere, and on any device.  While this gives viewers a much better experience overall, as a production manager, you need to consider how you can enhance your media workflows. This allows your creative resources to focus on better quality work and reducing overhead costs and redundant manual processes. Thanks to technology advancements, this can now all be done with artificial intelligence (AI).


Many Production Operations Managers at large broadcast companies are still unable to store and leverage the existing data they have to forecast their workloads and anticipate delivery timelines for content assets; this can sometimes lead to missed revenue opportunities. By leveraging AI-powered technology into media operations, production teams can enhance existing workflows with quicker turnaround times.

To put things into perspective, let’s say a broadcaster is given 3,000 hours of content to process. Traditionally, the production team will have to run the same files through multiple workflows for different file formats and specifications, so forecasting precisely how long this entire process would take becomes a challenge. However, with AI, the managers can accurately predict post-production workloads even before they start the work.

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The difference between the two scenarios is that with AI, the Post Production Manager doesn’t need to manually watch every second of every video to ensure compliance for distribution. Instead, a trained AI model can process this in just a few minutes per hour of footage, thus boosting productivity and increasing cost efficiency.


Most of the technological advancements using AI-enabled software are simply augmenting what humans already do. Post-production teams in broadcasting companies and content studios can leverage AI to improve the core stages of their workflow.

For instance, a Creative Editor‘s first task when shipping assets for distribution involves watching an entire 22-minute episode to find one minute of issues and glitches. AI can automate this process for the Creative Editors, allowing them to directly jump to the errors in the video and make edits. Not only does this lead to much shorter timelines, but up to 50% of the time originally spent in manually identifying misalignment is freed up. In some cases, this time saved resulted in some of our clients experiencing a 2X increase in workforce efficiency.

Similarly, to fulfil the demands of OTT-ready content for a global audience, post-production teams, with AI-based solutions can quickly identify scenes with overlaid text for faster content localization required for international distribution. And by automating well-defined objective tasks, the team’s limited bandwidth is now freed up for more creative endeavors.

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Production Managers have to manage fully-functioning video production studios, coordinate talent and oversee post-production. Often the time taken to execute new video assets eats up their bandwidth.

Thanks to AI, media workflows are now being transformed. It’s now easier than ever to access, manage and archive vast volumes of content. AI allows managers to easily align several proxy audio tracks to a master video in an automated fashion. This enables the team to meet demands in quicker turnaround times for distribution. The result is a transformed media workflow that makes it easier for accessing, managing, and archiving large volumes of content.


With an increase in content needs, Chief Operating Officers are continually trying to enhance the way they store and manage content. And manually searching for a specific scene or episode is challenging.

The human-like intelligence of AI enhances the operational efficiency of current processes. Now, COO’s can shift the efforts of their workforces towards more subjective tasks, thereby increasing the overall throughput of the team.


It’s time to make your post-production even better with AI. Download “The Broadcasters’ Ultimate Guide to AI-Assisted Production” to get started.

Smart Workflows is AI-assisted end-to-end automation managed service for content transformation and QC processes leveraged by broadcasters, production houses, and content aggregators across the media supply chain. This integrated, modular and scalable solution based on active learning workflows enables effective utilization of the workforce providing an ability to adapt to changing demands in media production, faster speed to market and accelerated readiness for OTT and international distribution.