The Client is a Global top 10 mass media conglomerate well known for creating entertainment experiences that stimulate conversation and culture. With over 170 networks reaching 700 million global subscribers, this American media company is one of the oldest in the business.
To hit better monetization opportunities, the Client wanted to deliver 3 years worth of TV show content to various OTT media-service providers like Netflix, Hulu, Amazon, etc.
For this to happen, every TV show content package had to be compliant with prescribed OTT guidelines and standard specifications. If the content package failed compliance, it was rejected and returned to editorial teams for rework.
~100% search automation
Editorial teams can directly jump to the problem areas and need not search for them.
80% automation of repetitive edits
The AI learned from editorial metadata and did the redundant edits by itself through active learning.
5X boost to OTT readiness workflow
It took 45 min to process an average video file earlier, post-implementation it took 6 min.
More time for creativity
The hours returned could be utilized for more strategic & creative editorial work.