Every September the iconic Amsterdam RAI is transformed to host a mighty confluence of ideas. From startups to superpowers and students to influencers, the International Broadcasting Convention (IBC)
brings together participants from across the media, technology and broadcasting worlds to be a part of ‘the world’s most influential media, entertainment and technology show’. This year, the annual trade
show boasts of a guest list of over 57,000 visitors and 30,000 senior decision-makers from 170 countries and we are delighted to announce AthenasOwl’s participation as an exhibitor.
“Artificial Intelligence technology is swiftly moving from experiment to practical use across production workflows and into the heart of content creation”writes Adrian Pennington for IBC’s Insight 1
This sentiment is reflected in the lineup for the convention as well, with firms like AWS and Nuance presenting AI-related solutions and technologies. I am excited about AO’s contribution to this discussion
given our deep functional expertise in the field as an AI for media solution. Since our participation at IBC 2017, we have taken tremendous strides in terms of technological advance and client reach. The IBC Exhibition, therefore, offers us a chance to not only connect with the who’s who of the industry but also to introduce to the world our unique content capabilities.
This year, we will be showcasing our custom technology pertaining to the five major focus areas of content performance analytics, content cataloging, content discovery and recommendation, automated
post-production and brand impact assessment. By providing cost-efficient and highly accurate methods of automating routine tasks, AO’s AI-based technology presents content creators a chance to cut down on
human effort and divert focus to more creative tasks. Some of the popular solutions at the display can offer support to broadcasters and media studios in key interest areas such as (but not limited to):
● Attaining granular analytics around the success of fresh content, giving unique insights into content
creation, performance and viewer engagement
● Measuring brand visibility and making sharper audience targeting decisions
● Automating post-production work including ensuring compliance to censorship standards
As an influential force in thought leadership, IBC addresses the challenges and celebrates the triumphs of the entertainment and broadcast industries. The presence of AI and ML firms like AO at the convention is, therefore, indicative of the strategic importance of innovating in this field. I am certainly looking forward to discovering the advancements made by our peers and understanding the needs presented by the media industry. AO, on the other hand, has been steadily increasing its presence at international events over the past year, and the response AO garnered at April’s NAB Show at Las Vegas was immensely encouraging. With various popular as well as niche use-cases to be exhibited, IBC 2018 too promises to be an insightful experience for AO. Visit us at booth 8.A63 from September 14th to 18th to explore our groundbreaking content capabilities!