The Customer
A European sports broadcasting major responsible for production and distribution of match content for a major football league in Europe.
Business Challenge
The client had recordings and match content for all games of the league since its 50 years of inception. This included match content, several hours of raw footage, pre and post-match coverage, interviews, press coverage, analysis etc.
Clients wanted to unlock monetization opportunities within this sea of content which was only possible if this archive is richly indexed with relevant data points.
Manual tagging was not a viable option because:
- It was time-consuming,
- Did not deliver a high quality of media relevant data
- It cannot possibly be used to cover the volume of content available.
- It was expensive to perform
Key Highlights
Built for football
Specialized football metadata taxonomy to identify players/officials, camera angles, emotions, brand logos and other custom entities.
70% relevant tags via AI
As AI matures, its contribution began to reduce manual tagging efforts.
Auto-highlights
Auto-generation of highlights and promotional videos and publish custom content straight to the clients’ online platform.
85-97 % precision.
A managed service approach until the solution reaches the desired accuracy.
