The National Association of Broadcasters (NAB) Show is the ultimate event for media, entertainment, and technology. The event, which was held during April 6–11, 2019 in Las Vegas, was attended by more than 100,000 professionals from 161 countries. Over six days, participants at the conference discussed new and innovative ways to create, manage, and deliver content. One of the hot topics this year was around the rapid evolution of media, going well beyond the passive streaming of content on a screen. Viewers now expect content to be rich, immersive, personalized and available anytime, anywhere, and on any device. Delivering these new user expectations requires streamlining of media operations, effective content creation and metadata generation, and moving to a hybrid model all while achieving a high ROI.
Our Co-Founder, Vivek Khemani, and Product Owner, Siddharth Prasad Rath, conducted an engaging session at the Google Theatre on AI-Enabled Smart Workflows for TV Broadcast. Below are some key takeaways from the session:
- How to accelerate OTT-readiness
Using conventional workflows to ensure that content is compliant to new-age digital channels like Netflix, Hulu, Amazon Prime, YouTube, etc. takes up a lot of time and manpower. AthenasOwl’s OTT-readiness accelerators allow users to train the AI to take 80% of these repetitive decisions which are currently manual, thereby increasing accuracy and efficiency.
- Prepare for International distribution
Localizing content and preparing for international distribution standards (IMF) is a key concern for many broadcasters in the growing “same-day global release” world. With AthenasOwl’s AI-powered media suite, broadcasters are able to detect textless elements within their content to then easily repurpose and target it across diverse geographies.
- Bringing Smart to your post-production workflows
Delivering content with the highest levels of quality and reliability with negligible delay is of prime importance for a team in a post-production facility in a TV series or multiple teams in large media enterprises. However, the heavily manual and repetitive tasks of editing can take a toll on productivity. AthenasOwl’s smart workflows drive up to 5X efficiency in post-production workflows enabling cost-saving by reducing the number of full-time employees, addressing peak-time traffic and other fluctuations in the workload, enhancing accuracy, and improving timelines.
As a key exhibitor, the AthenasOwl team also connected with the who’s who of the media and entertainment industry at the event and showcased our unique next-gen capabilities like enabling “deep search” in large video archives, generating data-driven insights into audience preferences, and automating several media workflows in post-production and distribution. Learn more about AthenasOwl and how your organization can benefit from our Smart Workflows solution by scheduling a demo today.
AthenasOwl is an AI-powered software suite that delivers content intelligence for production studios, broadcasters, brands, and more. Some of its offerings for the media & entertainment sector are: