Latest Blogs

Content Analytics: Decoding Audience preferences

essentially a figment of the writer’s imagination. But is it really? How is it that the production houses can be assured that their content is really worth the moolah? The TV…

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Custom AI for Sports

World Cups. League tournaments. Grand Slams… It’s safe to say that the buzz around sports is never ending. However, despite media being the industry’s biggest revenue generator, Mckinsey’s analysis shows that…

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Theory of Moments

Digital media consumption is continually increasing. According to comScore’s 2017 Cross Platform Future in Focus report, U.S. adults spend just under 3 hours on their smartphone alone each day. The average…

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