Latest Blogs

NAB Show 2019: Transforming Media Operations with Intelligent, Automated Workflows

The National Association of Broadcasters (NAB) Show is the ultimate event for media, entertainment, and technology. The event, which was held April 6-11, 2019 in Las Vegas, is attended by…

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AI is Transforming the Football Industry with Smart Video Solutions – AthenasOwl at BVE 2019

BVE, London is the largest broadcast, production and media tech exhibition in the UK that attracts over 12,000 professionals every year to explore the future of content creation, commercial innovation,…

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On Demand Webinar: AI-Powered Smart Content Cataloging for Soccer

Watch this webinar on demand to learn how you can automate time-consuming processes, produce instantaneous content that’s both curated and ultra-personalized, and improve your fan engagement - all with AI.…

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Content customization is key to success

Euronews, Europe’s biggest news channel, created a specific identity for each of their channels with content customized for each audience helping it serve a segmented audience better.

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How do AI-powered TVs really work?

Smart TVs are the latest trend. Leading TV manufacturers like Samsung, Sony and LG  are integrating AI with design, cinematography, editing to enhance the customer experience.

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Lexus watch commercial, the first AI-scripted TVC makes debut

Creative agencies collaborated with IBM Watson team to analyze 15 years’ worth of footage of audio, video, and text to develop a 60-sec script for Lexus. Directed by Oscar-winner Kevin Macdonald, watch the commercial here.

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AI about to change Golf content production

Rick Anderson, chief media officer at PGA Tour, talks about the rollout of GolfTV and how AI can change the face of golf content production, localization of content and maximize viewing opportunities in both linear and digital platforms.

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“Moneyball” mastermind predicts AI will transform pro sports

Billy Beane, the general manager of the Oakland Athletics, portrayed by Brad Pitt in the movie “Moneyball” thinks AI is poised to transform the business of baseball by helping teams predict who will be the next major league players.

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Why AI & analytics are crucial in showbiz

The adoption of analytics, machine learning and related tech in media and entertainment industry has made the industry more viewer-specific and has resulted in better content generation, among various other benefits.

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AI can allow audience to read musician’s mind

A concert that is coming to Britain next year plans to use AI algorithms to take the audience inside a musician’s head.

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