AO Newscasts

Content customization is key to success

Euronews, Europe’s biggest news channel, created a specific identity for each of their channels with content customized for each audience helping it serve a segmented audience better.

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How do AI-powered TVs really work?

Smart TVs are the latest trend. Leading TV manufacturers like Samsung, Sony and LG  are integrating AI with design, cinematography, editing to enhance the customer experience.

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Lexus watch commercial, the first AI-scripted TVC makes debut

Creative agencies collaborated with IBM Watson team to analyze 15 years’ worth of footage of audio, video, and text to develop a 60-sec script for Lexus. Directed by Oscar-winner Kevin Macdonald, watch the commercial here.

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AI about to change Golf content production

Rick Anderson, chief media officer at PGA Tour, talks about the rollout of GolfTV and how AI can change the face of golf content production, localization of content and maximize viewing opportunities in both linear and digital platforms.

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“Moneyball” mastermind predicts AI will transform pro sports

Billy Beane, the general manager of the Oakland Athletics, portrayed by Brad Pitt in the movie “Moneyball” thinks AI is poised to transform the business of baseball by helping teams predict who will be the next major league players.

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Why AI & analytics are crucial in showbiz

The adoption of analytics, machine learning and related tech in media and entertainment industry has made the industry more viewer-specific and has resulted in better content generation, among various other benefits.

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AI can allow audience to read musician’s mind

A concert that is coming to Britain next year plans to use AI algorithms to take the audience inside a musician’s head.

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How 20th Century Fox uses ML to predict a movie audience

The iterative and complex process of matching stories and audiences is something that Julie Rieger, President, Chief Data Strategist and Head of Media, and Miguel Campo-Rembado, SVP of Data Science, together with their team of data scientists at 20th Century Fox, decided to clarify with data.

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China has developed a virtual anchor to deliver the news

China’s state news agency has debuted a virtual anchor designed to be able to deliver the news 24 hours a day. Xinhua unveiled its “artificial intelligence news anchor” Wednesday at an internet conference in the eastern city of Wuzhen.

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The first AI-human produced pop album that takes you to a new era of music

Based on the information imputed and based on previously recorded music, AI suggests melodies, accompaniments, and instrumentation.

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