Latest Blogs

Micro-marketing driven by AI becoming big

As personalization becomes big, and the dynamic and fast-paced field of Digital marketing makes great strides, AI is bound to play a big role.

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AI to power Public Relations (PR)?

AI can play a big role in helping PR professionals cut through clutter, find useful data, study historical press hits and properly attribute revenues.

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Adobe invests in AI powered marketing:

Social media is largely indicative of user behaviour and there is Zettabytes of it out there. Adobe’s ‘Perfect Path’ sets out to analyse this data and help marketers be personalized in their communication.

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AI has an important role to play in detecting Fake news:

AthenasOwl is already making great strides in this area. Experts discuss that as fake news creation is getting smarter and automated, solutions need to evolve faster.

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