AO Newscast Issue #25 - 26 November

Content customization is key to success

Euronews, Europe’s biggest news channel, created a specific identity for each of their channels with content customized for each audience helping it serve a segmented audience better.

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How do AI-powered TVs really work?

Smart TVs are the latest trend. Leading TV manufacturers like Samsung, Sony and LG  are integrating AI with design, cinematography, editing to enhance the customer experience.

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Lexus watch commercial, the first AI-scripted TVC makes debut

Creative agencies collaborated with IBM Watson team to analyze 15 years’ worth of footage of audio, video, and text to develop a 60-sec script for Lexus. Directed by Oscar-winner Kevin Macdonald, watch the commercial here.

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AI about to change Golf content production

Rick Anderson, chief media officer at PGA Tour, talks about the rollout of GolfTV and how AI can change the face of golf content production, localization of content and maximize viewing opportunities in both linear and digital platforms.

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“Moneyball” mastermind predicts AI will transform pro sports

Billy Beane, the general manager of the Oakland Athletics, portrayed by Brad Pitt in the movie “Moneyball” thinks AI is poised to transform the business of baseball by helping teams predict who will be the next major league players.

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