Blogs

AI-Powered Brand Rankings for FIFA World Cup’18

Learn more

Understanding brand visibility: from ad placements to micro-moments Once every four years, the whole world finds itself glued in front of the TV, diligently following the rise and fall of…

Read more

Adhering to TV Censorship Standards and Practices using AI

There was a once a time when TV audiences across the world had to limit their viewership to within the geographical boundaries of local TV networks. In the age of…

Read more

Data Driven Promotion Strategy for TV Shows

Tracking audiences’ responsiveness to promotions using machine learning The first look of a show so eye catching, it intrigues you. A promo so gripping that all you can do is…

Read more

My Content My Way

In today’s digital era, publishers and content creators are battling to claim audience attention that is characterised by short, mobile, and highly differentiated content preferences. They are up against, on…

Read more

Content Analytics: Decoding Audience preferences

essentially a figment of the writer’s imagination. But is it really? How is it that the production houses can be assured that their content is really worth the moolah? The TV…

Read more

Custom AI for Sports

World Cups. League tournaments. Grand Slams… It’s safe to say that the buzz around sports is never ending. However, despite media being the industry’s biggest revenue generator, Mckinsey’s analysis shows that…

Read more

Theory of Moments

Digital media consumption is continually increasing. According to comScore’s 2017 Cross Platform Future in Focus report, U.S. adults spend just under 3 hours on their smartphone alone each day. The average…

Read more

Understanding TV audience using advanced analytics

The changing world of the TV viewer Digital innovation has triggered volatility in where and how the viewers are watching TV, or should I say consuming TV content. The viewer…

Read more