Blogs

NAB Show 2019: Transforming Media Operations with Intelligent, Automated Workflows

The National Association of Broadcasters (NAB) Show is the ultimate event for media, entertainment, and technology. The event, which was held April 6-11, 2019 in Las Vegas, is attended by…

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AI is Transforming the Football Industry with Smart Video Solutions – AthenasOwl at BVE 2019

BVE, London is the largest broadcast, production and media tech exhibition in the UK that attracts over 12,000 professionals every year to explore the future of content creation, commercial innovation,…

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On Demand Webinar: AI-Powered Smart Content Cataloging for Soccer

Watch this webinar on demand to learn how you can automate time-consuming processes, produce instantaneous content that’s both curated and ultra-personalized, and improve your fan engagement - all with AI.…

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AI-Powered Brand Rankings for FIFA World Cup’18

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Understanding brand visibility: from ad placements to micro-moments Once every four years, the whole world finds itself glued in front of the TV, diligently following the rise and fall of…

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Adhering to TV Censorship Standards and Practices using AI

There was a once a time when TV audiences across the world had to limit their viewership to within the geographical boundaries of local TV networks. In the age of…

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Data Driven Promotion Strategy for TV Shows

Tracking audiences’ responsiveness to promotions using machine learning The first look of a show so eye catching, it intrigues you. A promo so gripping that all you can do is…

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My Content My Way

In today’s digital era, publishers and content creators are battling to claim audience attention that is characterised by short, mobile, and highly differentiated content preferences. They are up against, on…

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Content Analytics: Decoding Audience preferences

essentially a figment of the writer’s imagination. But is it really? How is it that the production houses can be assured that their content is really worth the moolah? The TV…

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Custom AI for Sports

World Cups. League tournaments. Grand Slams… It’s safe to say that the buzz around sports is never ending. However, despite media being the industry’s biggest revenue generator, Mckinsey’s analysis shows that…

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Theory of Moments

Digital media consumption is continually increasing. According to comScore’s 2017 Cross Platform Future in Focus report, U.S. adults spend just under 3 hours on their smartphone alone each day. The average…

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