User data is so 2018. Here comes content data

Right now the industry is focused on having data around viewers—who they are, what they like, what they’ve bought, who their friends are. What’s been lacking, however, is deep data around the content which can be a powerful tool for matching the right viewer with the right programming

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

Previous Article

Could artificial intelligence ‘agents’ test out new video games?

Read more

Next Article

Facebook to double its artificial intelligence research by 2020

Read more